The Brooklyn Nets are navigating a rebuilding phase under head coach Jordi Fernandez, but their approach is anything but typical for a team in transition. Fernandez has fostered a competitive spirit within the squad, leading to a surprising number of victories that have diminished their chances for a high draft pick. General manager Sean Marks has expressed confidence in Fernandez’s leadership, emphasizing the importance of cultivating a competitive culture.

Despite the potential benefits of losing for a better draft position, the Nets are focused on building a foundation for future success. Marks reiterated that the coaching staff is encouraged to prioritize competition over tanking, ensuring that the team remains engaged and motivated throughout the season. This strategy may impact their pursuit of top prospects like Cooper Flagg, but it sets a positive trajectory for the organization.