Phil Jordon, breaking the NBA's racial barrier as its first Native American player, played a pivotal role in the sport's history. Drafted by the New York Knicks in 1956, Jordon symbolizes the deep connection Native Americans have with basketball, including the uniquely fast style known as 'rez ball.' While often overlooked by talent scouts, Native American players and their influence are gaining acknowledgment through initiatives like Kyrie Irving's indigenous-themed sneakers and the Toronto Raptors' Indigenous Heritage Day logo.

Despite the progress, challenges remain, especially in representation. Adam Strom, head coach at Haskell Indian Nations University, emphasizes the sport's significance in preserving Native traditions. The university is a beacon for Native American athletes, yet faces threats from budget cuts. Overall, grassroots efforts are vital for maintaining cultural identity through basketball, as seen with programs like Bilingual Basketball, which merge language preservation with sports.