Danielle Snyder's journey from a fan to a fashion innovator represents a unique intersection of personal recovery and creativity. After relocating to the Bay Area during the pandemic, Snyder found solace in attending Golden State Warriors games. This experience ignited her passion for fashion as she crafted custom outfits, gaining recognition from players like Gary Payton II and Moses Moody.

Her designs soon evolved into DannijoPro, an NBA apparel line that merges culture with style, aiming for versatility beyond game day. With collaborations including Ayesha Curry and even Vanessa Bryant, Snyder has carved a niche that caters to fans seeking fashionable sportswear that resonates with everyday life.