The Houston Rockets, under coach Ime Udoka, are embracing a blue-collar ethos exemplified by the motto 'Carhartt guys,' signifying players who consistently work hard and embody physicality. Forward Jabari Smith Jr. has adopted this mentality, influenced by assistant coach Cam Hodges, who uses analogies to distinguish between 'Tuxedo guys' and 'Carhartt guys.' While the Rockets excel in offensive rebounding, their defensive efforts have improved, particularly since Smith's return from injury. Smith averages 7.6 rebounds per game since his comeback, contributing to the team's top defensive rebounding percentage in recent games.

This focus on effort and sacrifice is pivotal for the Rockets as they strive to compete effectively in the league. Players like Dillon Brooks and Freddie VanVleet are highlighted as key contributors to this hardworking culture. The team's resilience and physicality have drawn praise from opposing coaches, further solidifying their identity in the league.