The recent Frozen Frenzy event struggled to attract viewers, coinciding with a disappointing NBA Opening Night. ESPN reported an 11% drop in viewership, with basketball's popularity overshadowing hockey's appeal in the U.S., even as Canadian interest in hockey remains strong.

Despite concerns about hockey's future, franchise values are soaring, indicating a robust market. The landscape is shifting as streaming takes precedence over traditional viewing, and teams are adapting to new revenue models.

Several players have caught the spotlight this week, such as Filip Chytil from the New York Rangers and Pavel Dorofeyev from the Vegas Golden Knights, showcasing their potential in fantasy leagues.