New Jacksonville Jaguars coach Liam Coen aims to revitalize the team's culture and performance after a disappointing 2024 season. He emphasizes a fast-paced, physically aggressive style of play, insisting on a mentality that fosters toughness and accountability among players. Coen's vision includes creating a 'savage' team that excels in situational football while improving on-field discipline and identity—areas that plagued the Jaguars during their 4-13 campaign.

Coen has engaged in dialogues with key players, including quarterback Trevor Lawrence, highlighting the need for enhanced communication and unity. He believes this alignment is crucial for the team's growth, fostering an environment where difficult conversations can lead to progress. Owner Shad Khan shares confidence in Coen’s leadership ability, particularly in developing Lawrence's game further.