Rob “Lion Eyes” Gonzales embodies the excitement surrounding the Detroit Lions, who are now Super Bowl favorites for the first time in their 90-year history. Fans are ecstatic as the Lions prepare to face the Washington Commanders in a game with the highest average ticket price in the NFL at $836. The dramatic rise in demand for tickets reflects a long-awaited turnaround for a franchise that has struggled for decades.

Brittany Sayles, a season-ticket holder, recalls a time when she couldn't give away tickets, now facing offers of $1,500 each for hers. The Lions, after a revitalizing season, aim for their first NFL title since 1957, with a high-scoring offense and an engaging coach, Dan Campbell, drawing fans from across the country.