The first round of the 2025 NFL Draft saw significant social media movement for selected players, culminating in impressive follower gains. Ashton Jeanty, drafted by the Las Vegas Raiders, topped the charts with a staggering 35,000 new Instagram followers, followed closely by Matthew Golden of the Green Bay Packers, who gained 34,400. Other notable increases included Jaxson Dart and Abdul Carter, both selected by the New York Giants, and Will Campbell, picked by the New England Patriots.

In terms of percentage growth, Grey Zabel, a North Dakota State offensive lineman, led with a 150% increase in followers after his selection by the Seattle Seahawks, while Josh Simmons of Ohio State followed closely with a 144.4% rise after being drafted by the Kansas City Chiefs. The overall trend indicates a growing link between player success and their social media presence, impacting fan engagement and potential marketing opportunities.